The operating system for self-service laundry.
Hiro is a vertically integrated platform — hardware, cloud, and apps as one system — turning ordinary laundromats into connected, cashless, self-service businesses.
Own the stack. Connect the outlet.
Hiro is one system, not a bundle of tools. That is the whole idea — and the whole advantage.
Vertical integration
We own the full stack — IoT hardware in the machine, the cloud that runs the business, and the customer and merchant apps on top. One team, one system, one experience.
Defensibility
The connected system is hard to replicate. Every action routes through one cloud core, so hardware, payments, experience, and reporting move together rather than as parts anyone can swap out.
Scalability
Hiro runs on the machines operators already own — no forklift upgrade. Rollout is software-led, so growth is a deployment, not a rebuild.
One platform, not stitched tools
Payments, activation, loyalty, and merchant visibility are native to the platform — not a mesh of third-party services glued together after the fact.
Four components. One cloud core.
Every outlet, machine, payment, and merchant connects through Hiro Platform — the single source of truth. No component talks directly to another.
Self-service laundry is a large, everyday business — still mostly offline.
Much of the category still runs on coins and cash, with fragmented ownership and little visibility into what each machine earns. Operators manage by phone calls and site visits; customers pay with change.
Hiro brings the category online end-to-end — cashless payment at the machine, a connected experience for the customer, and real-time visibility for the operator, all on one platform.
The shift from cash-and-coins to connected, cashless, data-rich outlets is underway. Hiro is built for that shift from the hardware up.
One platform. Two sides. Shared infrastructure.
Hiro serves the people who use the laundromat and the people who run it — on the same cloud core.
For customers
Find an outlet, pay from a phone with Hiro App or at a screen with Hiro Kiosk, and track the cycle. Cashless, app-optional, no coins.
For operators
Hiro Live gives merchants real-time sales and machine status, plus a marketing and retention engine built into the platform rather than bolted on.
Let's talk.
For a closer look at the platform and where it's going, request the investor deck.